Actionable Insights for Idaho’s Higher Education Leaders
This statewide survey of Idaho’s teens provides local, actionable insight that enrollment and marketing leaders use to refine strategy, sharpen competitive positioning, and navigate challenges like affordability and retention.
This is a large-scale, statewide survey of Idaho’s teens, launching in Fall 2025. Over several weeks, we’ll gather responses from hundreds of high schoolers statewide, including an oversample from the Treasure Valley.
About the Research Team
We deliver targeted insights needed to move forward
with greater speed, precision, and confidence.
Rathbone Falvey Research is a full-service market research firm that supports leaders in healthcare, marketing, government, non-profit, and education whose work touches people’s lives in profound ways. Our storytelling approach to quantitative and qualitative data makes results more practical, allowing leaders to move forward more quickly with more confidence. This has made RFR an indispensable partner for delivering insights that guide critical decision-making.
We've been studying Idaho teens for years and recently have seen dramatic shifts in attitudes towards higher education, which prompted our offering of this study.
Visit www.rathbonefalvey.com to learn more about how RFR is helping organizations win through superior research.
Teen decision-making about higher education is changing at a rapid pace.
Idaho schools are fighting for visibility in a more competitive, fragmented, and unpredictable marketplace.
At Rathbone Falvey Research, we’ve been tracking teen attitudes for years. Today’s high schoolers are questioning the value of a degree, exploring more alternatives, and making choices influenced by digital and cultural forces previous generations never faced.
If you’re not reaching them with the right message at the right moment, another institution—or another path—will.
What We’ll Measure:
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Post–High School Plans & Pathways
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Awareness & Perception of Idaho Institutions
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Key Decision Drivers and "Tipping Points”
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Media Consumption & Influence Channels
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Program & Career Interests
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Barriers & Concerns
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Engagement Opportunities
Statewide Benchmark Data
Every participating institution will have access to statewide benchmark data, showing how your awareness and perception compares to peer institutions. This isn’t generic national data—it’s Idaho-specific intelligence designed for strategic enrollment and marketing decisions. Specific insights on your institution will not be shared with competitors.
Enrollment Isn’t Just a Pipeline Problem.
It’s a Perception Problem
Teens aren’t just deciding where to go; they’re deciding whether to go at all. Economic anxiety, online learning alternatives, and shifting values mean the path to college is no longer predictable.
Gen Z Is Digital,
But Not Predictable
Digital-first Gen Z are quick, curious, and value authenticity. Earning potential and affordability drive their choices. To connect, universities must offer clear, relevant messaging that highlights value, opportunity, and support—meeting Gen Z where they are with a vision for their future.
Are You Even Showing Up?
Your competition isn’t just other Idaho institutions, it’s out-of-state universities, trade schools, and influencers promoting “no-college” careers. If your message isn’t in their feed or trusted circles, you’re invisible.
This study is all about Idaho’s students.
You won’t be looking at generic national averages. You’ll be hearing directly from the teens you’re trying to reach, along with private, school-specific insights exclusive to you.
Statewide Benchmarks
Compare your results to Idaho-wide averages in awareness, perception, and intent, while knowing your school’s data is seen only by you and never shared with other institutions.
Your School’s Brand Profile
Get a clear, private view of how students see your institution—what excites them and what holds them back.
Student Intent & Decision Patterns
Gain a clear picture of when Idaho teens start considering their options, what steps they take along the way, and the moments when your outreach can have the most impact.
Media & Messaging Insights
Learn where your prospective students spend their time and which messages actually connect.
Actionable Recommendations
Receive clear, data-driven steps to boost awareness, strengthen connection, and grow enrollment.
You'll receive:
Get the insight you need to connect with Idaho teens.
Attract and retain tomorrow's students.
Today's teens demand affordability, career relevant education, and digital-first experiences, while higher education faces declining enrollment, rising costs, and technological disruption. To thrive, Idaho institutions must adapt with data driven strategies tailored to these realities.
Our collaborative research initiative, funded through a shared investment by Idaho’s colleges, universities, and partners, delivers each participant:
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High impact local data to understand teen priorities, from earning potential to mental health support.
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Idaho specific insights that national reports miss, addressing regional needs and opportunities.
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Actionable strategies to boost recruitment, enhance affordability, and align programs with workforce demands.
Who Can Participate:
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Public and private universities and colleges
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Community colleges
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Trade schools
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State agencies and education-focused nonprofits
Participation is limited to institutions and organizations who commit in advance. By reserving your place now, you ensure you’ll receive the full statewide benchmarks, your own custom cross-tabs, and the opportunity to add school-specific questions.
We’ll empower your institution to meet Idaho teens where they are, ensuring relevance, resilience, and success in a rapidly changing landscape.
Reserve Your Access to Idaho’s Most Actionable Education Data
Turn in-depth, Idaho-specific student data into strategies that build connection, guide outreach, and drive enrollment results.
Get the Full Study Details & Pricing
Fill out the form below and we’ll send you the complete overview of the Idaho Teen Postsecondary Intent & Awareness Study, including methodology, target audience, and pricing options, straight to your inbox.
Idaho Teen Postsecondary Intent & Awareness Study
Offered by Rathbone Falvey Research
Location
999 W Main Street #912
Boise, ID 83702
Contact
(208) 315 - 9999